新传播技术使新闻传播机制得到重塑。目前微传播渐为主流传播形式,构建报纸微传播力评价体系,符合媒体融合大背景的需要。通过对报纸微传播力现状进行评价,剖析报纸微传播中的现有问题,可为增强报纸微传播力提出合理化建议,从而切实增强报纸的微传播力。
<<New communication technologies make news dissemination mechanism being reshaped. Currently,Micro-communication gradually becomes the mainstream form of dissemination. To build an evaluation system of newspaper’s microcommunication force appeals to the needs of media convergence. This article evaluates the situation of the newspaper’s micro communication capabilities,analyzes the existing problems of paper’s micro-dissemination,and puts forward reasonable suggestions to enhance the newspaper’s micro communication capabilities,so as to strengthen the micro communication capabilities.
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