2014年度中国电视业转型进入了加速期,各级媒体顺应融合发展大势,在推进传统媒体与新兴媒体融合发展方面做出了诸多探索。本文从体制改革、内容产业、社交化和互联网电视四个方面分析电视业转型的主要特征,同时对中国电视业未来发展提出了几点建议。
<<In 2014,the transformation of China’s television industry had entered an accelerative period. Adapting to the trend of convergence development,media at all levels makes various explorations in promoting the convergence development of traditional media and new media. This article analyzes main characteristics of television industry transformation in terms of system reform,content industry,socialization and Internet TV,and comes up with several thoughts and suggestions on its future development.
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