Creating Mu Lan(a household heroine in ancient China)as a cultural brand,Yucheng,a county lying in north-east of Henan,enjoys significant advantages.In recent years,Yucheng has worked out a road to promoting economic development and all-around social progress.Cultural brands begin to show their comprehensive benefits.However,if Yucheng intends to further increase its influence brought by brand Mu Lan and enhance its competitiveness,it should adjust its industrial structure,set up cultural industry clusters,cultivate cultural talents,create supports for Mu Lan as cultural brand,make full use of cultural creativity and spread widely the brand awareness through various modern media. <<