The new media industry has grown rapidly in 2012, due to the favorable policies, economic and technology environment. Some new characteristics are emerging in the new media industry area: technological innovation lifting the users' experience, fierce competition in traditional market, the new industry growing strong, Weibo and Weixin sharing the market. With the joining hands of the technology and content driving, the new media industry chain will continuously expand, and new products will tend to be more humanized and personalized. With the arrival of the era of social media, international barriers will be gradually broken down. Eventually the new media industry will be free of national borders. <<