Against the backdrop of mass entertainment era, microblogs of celebrities have become the weather vane. At the same time, the relationship between celebrities and fans in microblogs is asymmetrical and weak-interactional. Relying on their own authority and credibility, more and more traditional media joined the microblog camp to defuse the crisis, to adapt to the trend of new media, and to snatch the right of discourse in network. Government's capacities of keeping race with the times and improving constantly are reflected by government's microblog. <<