Microblog has become the main place to show public opinions. With the entering of the politic and the media, microblog public opinions show many bright spots. Public opinion is integrated with new media. It can avoid the incompleteness of the political message during broadcasting if we take the implementation of the media strategically. In the digital era, the configuration of information resources will be more socialized and personalized, which will become a new challenge and also an opportunity for the government's ability to collect and treat information. <<