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    河南财产保险市场的竞争态势及竞争方略

    摘要

    财产保险(简称财险或产险)是发展最早也是最重要的一类保险。竞争是产险发展与创新的基本动力与主要表现。经过多年的发展,河南产险市场规模迅速扩大,市场开放的深度和广度也不断发展,多元化的竞争格局正在形成,河南财产保险市场由原先的寡头垄断转变为垄断竞争格局。目前河南财产保险市场的竞争仍存在理念、方式等诸多问题。竞争主体的数量及其变动、不同地域间的竞争、业务结构及险种竞争等若干方面可以大致反映河南财产保险竞争的局面。河南产险的竞争应从创新保险险种、提高服务质量、注重人才培养三个方面,促进河南财产保险竞争的良性化,进而推动河南产险持续健康发展。

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    Abstract

    Property insurance is the earliest and most important type of insurance. Competition is the fundamental driving force and main performance in property insurance development and innovation. After years of development,the scale of Henan province property insurance market expanded rapidly,the opening of the market has a growing depth and breadth. Diversified competition is emerging,Henan property insurance market changes from original monopoly to monopolistic competition. At present,the competition of Henan province property insurance market still exist many problems,such as the concepts and the ways. A number of aspects broadly reflect the competitive situation of Henan province property insurance,such as changes in the number of competing companies,the competition among different regions,business structure and types of insurance. In order to promote the sound development,thus promoting the sustained and healthy development of Henan province property insurance,the insurance companies should innovate insurance products,improve service quality and pay attention to personnel training.

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    作者简介
    巴力:巴力,河南财经政法大学金融学院副教授,主要教学研究方向为保险市场与保险经营管理。
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