In recent years，the basic pattern of the economic development of our province is high investment rate and low consumption rate. Since the total retail sales of social consumer goods in our province sustained a rapid growth，but consumption rate has continued to decrease in recent years，this paper selects total retail sales of social consumer goods that is the largest proportion of consumption as the main analysis index. And then，it files a series of relative statistics including GDP and composition of our province in recent years，total retail sales of social consumer goods and its structure，residents’ consumption structure，residents’ income，residents’ savings，employment，investment of fixed assets，as well as education and medical statistics in which demand couldn’t be effectively meet. Then，this research explores the seemingly contradictory that consumption rate decreased while the total amount of social commodity retail growth rate is not low in the economic development of our province. Finally it proposes that to increase consumption rate，the development of education and medical career should be promoted，and to maintain sustainable development of our province’s economy，investment of productive service industry should be increased.