According to the theory of market structure, there are four competitive modes in the market of cultural industry, including perfect monopoly, perfect competition, monopolistic competition and oligopoly competitive. Among the four modes, monopoly and perfect competition is relatively rare, while monopolistic competition and oligopoly are received more attention. According to the measure of the degree of market concentration in the cultural industries, in different segment of industrial chain, the entire cultural industry has different competitive modes.Therefore, it's necessary for firms to choose the most appropriate competitive means and strategies in line with their own position in the industry chain. Simultaneously, the cultural industry market structure has obvious geographical features. Based on its own particularity, cultural products achieve product differentiation mainly by different product positioning, geographical differences, historical differences, and a variety of marketing strategies, accessing to market competitiveness.There are strong barriers to entry and exit in the cultural industries, which are mainly formed by administrative means and the scale effect. <<