本报告分析2014年北京文化传播现状,从首都文化聚集辐射传播、国内互动交流文化传播和文化“走出去”传播三个层面分析北京文化传播的利弊得失。着眼于未来发展,报告提出应从形成文化传播体系、精准定位目标市场、积极探寻传播方法等方面加强北京文化传播力度。
<<This report analyzes the present situation of pros and cons in Beijing cultural transmission from local cultural transmission,domestic cultural transmission and overseas cultural transmission. This report focuses on the future development,and puts forward that we should form the cultural transmission system;accurate the target market position;actively explore the methods of transmission to strengthen the Beijing cultural transmission.
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