In 2011, Heilongjiang ranked 30th in the increase of the total cultural consumption of rural areas and 29th in the growth of per capita value. Ranking of the Status evaluation: Heilongjiang ranked 7th in the lateral evaluation of the cultural consumption demand in rural areas across the provinces; in its own vertical evaluation, Heilongjiang ranked 5th, 6th and 29th during the periods of 2000-2011, 2005-2011 and 2010-2011, respectively. <<