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    2014年养老地产市场分析及2015年发展预测

    摘要

    2014年是养老地产运营元年,项目由开发进入实际运营阶段,养老地产的发展不仅仅追求项目规模的扩大,从政府到经营企业更加注重项目的运营阶段。中国的养老地产还处在起步发展阶段,中国养老观念的特殊性和项目赢利模式的不清晰,加之项目前期定位不准、投入过大、融资过难、回报周期过长、相关人才缺乏等各种问题,严重制约着养老地产的发展。在过去的一年里,养老地产的发展速度放缓,已进入与准备进入养老地产的企业在决策上也更加趋于理性。随着国家对住宅房地产的一系列打压政策出台,国内房地产市场出现疲软,众多国内地产商急于寻找新的利益突破口,实现企业的转型升级。房产环境、老龄化市场背景及政策环境将养老地产推向了发展高潮,使之成为市场上最热的领域之一。

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    Abstract

    The aged real estate entered the operational phase in 2014,the project from the development stage into the stage of practical operation. Aged real estate develop projects not only pursue the expansion of the scale,but also pay more attention to the operation of the project from government to the enterprises. The aged real estate is still in the initial development stage,and the pension ideas of Chinese people are particular. In additionally,the profit model of projects is not clear. Various issues seriously restricting the development of the aged real estate,such as inaccurate pre-positioning,large investment,difficult financing,long recovery period,lack of talent and so on. In the past year,the development of the aged real estate slowed down. It reminds the enterprises have entered and ready to enter the aged real estate,make decision more rational. Because the residential real estate is in a series of policies to suppress,the domestic real estate market appears weak. Many domestic developers are eager to find new interests,in order to achieve the transformation and upgrading of enterprises. Because of the real estate environment,the aging market background and the policy environment,aged real estate becomes the most popular areas in the market.

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    作者简介
    郭蓉:
    郑铎:郑铎,北京北控老年产业投资管理有限公司副总经理,兼北京光熙国际养老服务有限公司董事长。
    丁兴桥:丁兴桥,江苏景枫投资控股集团有限公司总裁秘书。
    费云威:费云威,北京北控老年产业投资管理有限公司战略市场部经理。
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