In the face of downward situation from commercial housing market in 2014，development problems of real estate enterprise are as follows：sales performance of most enterprises is lower than expected；growth of Real estate development investment to complete has fallen down；scale of land access of Real estate developers has fallen down；financing cost of Real estate enterprises increases significantly；operating pressure of the small scale has increased，part of the enterprise has been adjacent to the edge of collapse. In the expect of 2015，trend of investment of enterprises may will fall and channels of financing may appear differentiation；enterprises seek technological diversification change，and industry resources integration trend is obvious；Insurance companies cooperate with the enterprise in many ways；enterprises will focus on first and second class city in the next stage；enterprises with strong brand will try to invest the non-real estate business.