城市之间的竞争日益激烈,既表现在对游客、人才的竞争,同时也体现在对招商引资的竞争。本文以利益相关者理论为依据,结合国内外已有的研究成果,将利益相关者划分为居民、到访者和未到访者三类,旨在探索不同利益相关者对城市品牌的解读是否存在差异,以及为何种差异,以达到为学者和城市形象管理者提供科学、准确的数据支持的目的。研究结果表明,内部利益相关者对其所在城市的评价普遍高于外部利益相关者;影响不同利益相关群体对各城市综合评价的因素存在差异。
<<Recently,the competition between cities is increasingly fierce.The competitions between cities include not only visitors and talent competition,as well as the investment competition.In this paper,according to the stakeholder theory,the author divided the stakeholders into three classes,which consist of residents,visitors and strangers.The authors explored the gap of the city brand evaluation between different stakeholders in order to provide scientific and accurate data for scholars and the city image managers.The results showed that the city brand evaluation of internal stakeholders is generally higher than that of the external stakeholders.The factors which Influence the comprehensive evaluation on these cities of different stakeholders are various.
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