北京和上海是我国最重要的两大城市,北京是我国的政治中心,上海是我国的经济中心,两城各有自己的独特魅力,也是广大公众十分向往的大都市。为了相对客观地呈现北京和上海在广大公众心目中的形象,上海交通大学舆情研究实验室社会调查中心采用“随机电话号码拨号”(RDD)的抽样方法,邀请全国36个城市的受访者,从生态形象、经济形象、文化形象、政府形象、居民形象、城市形象推广六个维度切入,对北京和上海形象进行综合评价。调查结果显示,受访者对北京和上海形象总体上给予了高度评价。尽管如此,北京和上海两城仍然可以通过互相学习以及系统的形象构建不断提升自身形象。
<<Beijing and Shanghai are two of the most important cities in our country. Beijing is China’s political center,Shanghai is China’s economic center,they have their own unique charm,the two cities are also the metropolis which the general public desirable. For relatively objectively presenting Beijing and Shanghai in the majority of public image,Public opinion research laboratory of Shanghai Jiaotong university social survey center uses a “random telephone number dialing”(RDD)sampling method invited 36 cities nationwide respondents to evaluate the image of Beijing and Shanghai from ecological image,economic image,cultural image,residents image,government image and image promotion. Survey results show that respondents overall image of Beijing and Shanghai gave a high evaluation. Nevertheless,Beijing and Shanghai,the two cities can still learn from each other and build the image of the system to improve its own image.
<<Keywords: | BeijingShanghaiCity ImageImage Promotion |