结合国内外已有的研究成果及我国的具体国情,本文将城市形象划分为政府形象、经济形象、文化形象、生态形象、居民形象以及城市形象推广六个维度,综合考察受访者对这六个维度的评价与其对城市总体印象、城市影响力、值得推荐度、适合旅游度、宜居度等评价之间的相关性。研究结果表明,同城市的总体印象评价、适合旅游度和宜居度相关性最强的因素均为生态形象,同城市影响力评价相关性最强的因素为居民形象,同值得推荐度相关性最强的因素为政府形象。
<<Combined the existing research results with Chinese Circumstance,the author divided the city image into six dimensions. These dimensions include government,economy,culture,ecology,residents and the promotion of city image. Furthermore,the survey center performs an investigation to study the correlation between the respondents’ evaluation of these six dimensions and the overall impression of the city,city influence,recommendable degree,suitability of tourism and living. Finally,the results show that ecological image has the strongest correlation with the overall impression of cities. Residents image and city influence are most relevant. In addition,government image has the strongest correlation with the recommended degree.
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