随着中国文化创意产业的发展,艺术衍生品市场正在形成。本文给出了艺术衍生品的定义和特征,确定了艺术衍生品的分类。接着从市场角度分析了艺术衍生品在中国的市场容量、商业模式和发展前景,分析了当前限制艺术衍生品发展的主要问题,并提出了相应的解决思路和建议。
<<As the creative economy grows quickly in China,the market of art derivatives is emerging. In the paper,we define what art derivatives is and the features,and we categorize the art derivatives into 3 classes. And then,we analyze the market capacitives,business modes and market opportunities of art derivatives in current china. We point out the main problems standing in its way,and propose the corresponding solutions.
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