Compared with Apple，Foxconn，Midea，Huawei，ZTE，and other chinese companies as representative for large manufacturers design team of the Pearl River Delta brand，the team construction and development of power as a whole is not high，but most of enterprises have started the design patterns to explore suitable for their own characteristics，there are brand and unified design center，platform for division design and research on loose type design. These three modes not only reflects the enterprise’s current ecological design activities，but also reflects the enterprise business philosophy for the industrial design value and the role of cognitive differences. With the transformation and upgrading of strategic development goals from “made in China” to“created in China”，innovation become the keyword of the large manufacturing enterprise for the future development of the Pearl River Delta.