First emphasis of the new urbanization in our country is to development small and medium-sized cities，especially in more than 2000 counties（county-level cities）and 34000 villages and towns. The public services for the newly increased urban population which transfer from agriculture population become an important and lasting work of regional radio and TV transmission. Facing the intricate serious situation of multiple background and public opinion field in mass media，regional radio and television must throw itself in the process of service local new urbanization；produce the attraction，infection and radiation ability through the media agenda setting and provid mimicry environment；promote idea renewal and environmental improvement；continuously expand their “field” effect；so as to accurately choose development way suitable for their own，and grow together with China’s new urbanization.