Together with policies orienting for a mature financial market with less controls and more regulations，the asset management industry maintained a high growth rate in 2014. For instance，public funds have already reached 4.54 trillion yuan. However，the asset management industry appeared several specific features under the “new normal” environment，including the trend of electronic trading，multiple financial product lines，an improved pension system，and more market supervisions together with fierce market competition. In 2015，the competition will persistent as the effectiveness of reforms gradually be released and the top design moves on. As a result，asset management institutions have to make trade-offs between specialization and diversification.