As one of the important cradles，Xuchang enjoys rich historical cultural resources. Seizing the opportunity of developing and utilizing the resources of the Three Kingdoms，the municipal committee and the government powerfully put forward the construction in cultural brands and gained remarkable social and economic benefits. Through investigation，we found that there existed excessive interference by government，the market lacked effective mechanism，the investment agreement lacked tracing studies，and there were no complete chains between cultural innovative industries. Faced with the so various barriers，a series of strategies were promoted which are to accelerate the transformation of government functions，introduce competition mechanism，integrate the cultural resources and improve the mechanism of the post supervision for contracted projects，and only by dong so，can we really use the Three Kingdom culture as the guide leading Xuchang towards development and prosperity of culture.