Market-driven Environment protection policy refers to a system that microscopic agents choose and correct influence of economic system to environment，and achieve the goal of improving the environment quality and sustainable use of natural resources. At present，Shanghai has basically established an environmental economic policy system that mainly includes environmental taxation，environmental price and environmental investment and financing. However，on the whole，a complete environmental economic policy system still has not been really established，the policy system that contains environmental fiscal，environmental tax and environmental investment and financing is only a preliminary framework emerging and market-oriented policy tools such as emissions trading，green credit，environmental pollution liability insurance，environment bond，together with a variety of environmental economic policy tools are still at a stage of pilot or exploration. From the perspective of current environmental economic policy，environmental economic policy tools still are supplementary means of environment administrative control，for they fail to reform enterprise environmental behavior by effectively influencing enterprise cost benefit. Furthermore，they are deficient in policy tools that can indirectly affect enterprise environmental behavior through impacting market subjects related to business interests. In consequence，under the present policy framework，microscopic agents seldom consciously take active part in environmental protection work and fail to form a bottom-up action triggering mechanism. In this thesis，the author selects the case of water management in Bright Dairy and make an analysis of it. After that，the author finds that cost crisis caused by water risk，the appeals of enterprises promoting business reputation and requirements of stakeholders are the main driving factors that Bright Dairy volunteers to conduct water management. Hence，the author considers several factors that prompt enterprises make spontaneous environment management and sets up environmental economic policy system of drive market in order to really affect and change the enterprise environmental behavior. The author tries to completely internalize resources and environment cost by influencing the enterprise business activities of the whole policy combination. The author tries to indirectly influence enterprise environmental behavior by means of affecting policy of related subjects in enterprise market. Thirdly，The author attempts to affect enterprise environmental behavior through industry groups，non-governmental organizations