甲午马年春节期间,中央电视台首推春运系列大数据新闻报道,此举开创了国内大数据电视新闻之先河。经过近一年的发展,央视大数据新闻体系渐成,部分优秀节目形成品牌优势,引得国内领先卫视相继跟进,国内大数据电视新闻领域整体得以获得快速提升。本文从数据新闻概念溯源切入,从整体与重点个案两个维度梳理了央视大数据新闻的实践现状,继而归纳其发展特征,挖掘其存在的问题,同时提出央视大数据电视新闻后续发展的战略与对策参考。
<<China Central Television(CCTV),the national TV station of the People’s Republic of China,launched a series of Big Data news programs in its leading channels in 2014 Spring Festival reports,pushing domestic TV news industry into a brand-new era driven by Big Data. After a year of exploration and practice,CCTV now has gained valuable experience and advantages on Big Data based TV journalism. Certain big data news shows have successfully attracted great attentions not only from its large audiences,but also from its peers,the competing TV stations. Based on literature reviews of extensive studies relating to data journalism,this paper focuses on CCTV Big Data news programs’ practice at present,which includes features and advantages of such new type of news shows,the new producing procedures,as well as the influence on TV news by Big Data.
<<Keywords: | Media ConvergenceBig DataData JournalismBig Data Based TV JournalismChina Central Television(CCTV) |