Science and technology bring productivity. “Big Data” primarily stands for a new Pattern of thinking，but is also both a scientific and a technical tool，and a way to stay competitive in the Internet Age. Under the influence of “Big Data”，TV’s “traditional” decision making，rules，business models and business management systems are changing. While traditional industry culture and business mechanisms still play an important role，the trend of technological development is irreversible，and television as a media is bound to experience a revolutionary change. The driving force in this transformation is Big Data restructuring both the internal and external resources of media ecosystem. Television should amply prepare，and with Big Data，reinvigate itself as a media and industry.