本文依据互联网接入中国20年来网络媒体的发展结点,选取网站、博客、微博作为传播载体,以“圣贤教育改变命运”为案例,梳理、对比当下中华优秀传统文化在这三个平台的传播现状、传播规律和传播效果,并借此探析中华优秀传统文化传播过程中的媒介担当。
<<In this paper,comb and compare the communication situation,communication rules and communication effect of current Chinese fine traditional culture in the three platforms and explore medium responsibility in the communication of Chinese fine traditional culture by selecting site,blog,micro-blog as the communication medium,taking the case of“sage education changing fate” based on the online media development time nodes in the two decades for internet access to China.
<<Keywords: | Communication EffectFine Traditional CultureCommunication SituationCommunication RulesMedium Responsibility |