In order to further enhance the influence of the mainstream media，and play a role in guiding public opinion，the three premier newspapers “Jiefang Daily”，“Wenhui Daily o” and of Shanghai United Media Group，according to the differences of the three development needs，conducted a major adjustment market positioning and layout structure in 2014. At the same time，combined with media convergence strategies，these three news papers enhance the spread of and influence power，forming a “politic”，“culture” and “life” trinity，diverse，and complementary backbone ofShanghai mainstream media.