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双循环
2014年媒体转型突破进一步深化，融合中创新是主旋律。传统媒体在衰退中创新前行，新兴媒体在蓬勃中交替更迭，在自上而下的顶层推动和媒体自身生存压力推动两大动因主导下，新老媒体的壁垒进一步融冰，新型融合媒体呼之欲出，新一轮媒体革命进入实质性操作阶段。
<<On the theme of the media convergence and New Breakthrough of the media developments in 2014，this paper is focusing on the important public events and interpreting the media policies，as well as analyzing the urgency and necessity of convergence mechanism between traditional media and new media. The report is pay special attention to Shanghai united media group（SUMG）and SMG to provide some suggestion for the media development and governance in Shanghai.
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