在中国出境旅游发展迅猛、旅游服务贸易逆差不断扩大的情况下,加强中国旅游领域对外投资的呼声越来越高。但是,我们需要客观剖析中国出境市场的结构,从而对中国旅游领域对外投资的客户跟随战略有科学的认识。只有客观地认识到中国旅游领域对外投资的真正动机,才能制定有效的促进对外投资措施,也需要看到中国旅游领域对外投资的典型案例真正值得其他企业借鉴的地方,才能从案例中汲取到智慧,从而促进旅游领域对外投资又好又快地发展。
<<With the rapid development of China’s outbound tourism and the continuous expansion of the deficit in China’s tourism trade,the voice to strengthen the OFDI in tourism industry(“T-OFDI” for short)is louder and louder. But we should analyze the structure of China’s outbound tourism objectively so as to get a clear understanding of the customer following strategy of T-OFDI in China. Only when we find the real motivations of T-OFDI,can we formulate effective measures to ensure the development of T-OFDI. We also need to learn wisdom from those typical cases so as to promote the sound and rapid development of T-OFDI in China.
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