互联网特别是移动互联网的快速发展,对旅游业产生了深刻的变革性影响。面对消费市场需求结构、内容和形式的巨大改变,四川省坚持实施驱动创新战略、立足服务游客的宗旨,以重点项目为抓手,以数据整合和应用提升为核心,不断夯实基础设施和信息资源建设,大力推进旅游智能管理和智慧服务,积极创新网络营销和公共信息服务,构建起系统的智慧旅游建设思路框架,并在实践中取得了明显成效。
<<The rapid development of the internet,especially the mobile internet,has a profound transformative impact on tourism industry. Facing the great changes of the consumers’ demand structure,content and form,Sichuan sticks to the innovation strategy and tourists service provision,concentrates on the key projects,data integration and application promotion,constantly strengthens the infrastructure and information resource construction,greatly promotes the intelligent management and intelligence service,actively innovates network marketing and public information service,builds up the framework of smart tourism construction,and eventually,achieves remarkable results in practice.
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