自20世纪80年代初以来,我国主题乐园的发展经历了三次投资热潮。随着国际巨头的进入,本土主题乐园集团形成了三足鼎立的格局。展望未来,世界主题乐园发展重心将转移到中国及亚太地区。2015年是全球主题乐园巨头大举进入我国主题乐园行业的元年,本土企业集团加快升级换代、全国连锁网点布局的进程,在此过程中,大型化、集群化、一体化、国际化的“迪士尼化”将成为重要的发展方向。
<<The development of theme parks in China has experienced several investment booms since the early 1980s. With the entrance of international giants,the group of domestic theme park forms a situation of tripartite confrontation. Looking to the future,the world theme park development center will gradually move to China and other East Asian areas. And 2015 is the year that global theme park giants enter China’s theme park industry. The domestic enterprise groups accelerate the process of upgrading and the arrangement of the national chain,and Disneyfication with large-scale,clustering,integration,internationalization will be the aim.
<<Keywords: | DevelopmentTrendTheme Park |