The innovation of tourism industry association in our country is at a critical time，on one hand，it needs to respond to the requirement of the central government on association innovation，on the other hand，it needs to improve the capability to adapt to the market to look for new living space. The lack of innovation facilitators who surpass interests，the inadequacy of service innovation and the lag in professional talents construction seriously affected the innovation process of tourism industry association. On the market-oriented basis，we need to make clear the route map and time schedule of tourism industry association innovation and accomplish a series of work such as planning innovation time sequence，formulating operable schemes，innovating service functions and introducing competition mechanism etc.，so as to reconstruct the survival and development systems of tourism industry association.