The square is an important venue for mass culture and square culture constitutes an important part of mass culture. Qingdao mass art gallery strives to develop square culture and tries to meet rural and urban cultural needs. In the meanwhile，the gallery constructs the square culture to guarantee urban and rural people’s cultural benefits，and makes the construction of square culture an important part of socialist cultural and ideological progress，a classroom to spread the advanced culture，and a supporter for the improvement of city comprehensive competitiveness. By strengthening the management，making overall plans and coordination，setting up a long-term mechanism for the development of square culture，the gallery is promoting the Qingdao square culture to a development way of branding，institutionalizing and interacting.