As the capital of Hunan province，Changsha city is on the way to be a brilliant pearl in central China with high speed economy development，stable and flourishing society. Soft power construction plays a very important role to the development of Changsha. Firstly，the economy development of Changsha is closely related to soft power. Secondly，culture is one of the most important powers to drive the city run forward into civilization society. Changsha has harvested fruitful achievements in culture construction. The city makes effort to invent cultural products，establish high quality brands，improve services，construct culture mechanism and promote infrastructure. The city has to realize the scientific development of cultural soft power through setting up large scale culture bases and supporting specific culture industries.