文化产业作为当今世界公认的朝阳产业,其发展受到广泛关注。近年来,四川文化产业发展迅猛,对全省经济社会发展的贡献增强。当前,推进文化产业成为四川支柱产业,具有促进区域经济转型升级和培育新经济增长点的现实意义。因此,本文对四川文化产业发展情况进行概述,然后运用SWOT分析方法进行深入剖析,在此基础上提出,必须实施文化产业总量扩张战略、文化产业结构升级战略、扩大文化产业消费战略、文化产业“走出去”战略、特色文化传承战略、文化产业人才兴业战略等重要战略,才能推动文化产业成为四川省支柱产业,实现由文化资源大省向文化强省的转变。
<<The cultural industry is world recognized as a sunrise industry;its development has received extensive attention. In recent years,The Sichuan culture industry is developing rapidly,which contributes to social and economic development of Sichuan province. At present,promoting cultural industry to become a pillar industry in Sichuan has significant importance to promote regional economic transformation and upgrading. Therefore,this paper provides an overview of development of Sichuan’s cultural industry and analyze with the tool of SWOT,pointed out that Sichuan Province should implement total expansion of cultural industry strategy,cultural upgrading of industrial structure,expand the Consumption of cultural industry strategy,culture industry’s “going out” strategy,strategy for cultural heritage,cultural industries talents strategy. With these six key strategies,it is to promote the cultural industry to become a pillar industry in Sichuan province,which realizes the changes from big province with cultural resources to powerful cultural province.
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