《国家新型城镇化规划(2014—2020年)》强调以人为本。本文在总结各地新型城镇化以人为本的实践之后,将人的经济属性同城市发展联系起来,基于城市营销理论和税收结构的演变过程提出城市消费者概念,并系统阐述了城市消费者概念的内涵和对于新型城镇化的意义。在此基础上,进一步提出核心城市消费者概念,并创建核心城市消费者识别模型,对核心城市消费者进行分析和识别,为政府经营城市和企业投资提供新的思路和视角。
<<The idea of “putting people first” is an essential concept that the National New Urbanization Planning(2014-2020) emphasizes. Through summarizing the urbanizing practice in different regions,this article combines human’s economic attribute with urban development to propose the concept of Urban Consumer based on the idea of city marketing and evolution of tax structure and systematically clarify its connotation and meaning on the new-type urbanization. By this,the article further creates Core Urban Consumer Recognition Model to recognize and analyze these consumers,so as to provide a new perspective for city governance and private investment.
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