Culture and technology are integrating and complementing increasingly. Integrating culture with technology is not simple addition，but organic integration. In the context of the rapid development of information and network technology，the transformation in creative design industry appears. It is a new industrial pattern formed through integrating design industry and other cultures with technology industries. Penetration in the new design area，such as users’ experience，design management，brand strategy，sustainable design，makes the task of designing extend from original solution function and creative style to the study’s creativity and experience of the entire lifestyle. The development of high-tech leads the design innovation，whose impact on the development of creative design industry is multi-dimensioned. On the one hand，the innovation of scientific and technological field provides technical support for the development of culture and high-tech industries expanding the boundaries of creative design constantly；On the other hand，the development of cultural could promote the scientific and technological innovation，which could integrate the intangible cultural factors with tangible technological products. It is able to generate enormous value superimposed effect and form a huge brand influence.