本研究通过问卷调查、文本分析和眼动追踪三种方式调查广东大粤网网民对热点社会民生新闻的典型反应。研究发现:网民更多是用“直觉推理”做判断,而非通常认为的更重要的“理性推理”。而其中“伤害”这一直觉是网民直觉的核心因素,能够很好地预测网民阅读新闻后的愉悦感、对事件的容忍度以及对未来预期的积极性。对此,对于“直觉”方面的问题,我们需要用“直觉”的方法去引导,否则不仅不能解决问题,很可能还会适得其反。
<<This research used a questionnaire,text analysis and eye-move track to explore how Internet users feel after reading the hot social livelihood news,we found that in the face of disputed emergency,people usually used “intuitive reasoning” to do judgment,rather than the “rational reasoning”,which usually thought to be more important. The intuition “hurt”is the core element of the intuition,which can well predict the pleasure,the tolerance of events,and the expectation about the future after reading news. According to the results,we need to use the method of “intuition” to lead the “intuition” issues.
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