本文回顾了2013年中国网络舆情监测行业发展现状,对相关大事件进行了梳理。发现舆情产品的生产尚存在诸多问题,政府和企业在进行舆情调控时亦存在不规范之处。舆情产业的健康发展需要在政治性、商业性、专业性中取得平衡,使得舆情业真正作为公共决策的可靠依据。舆情业的相关主体应受到道德和法律的约束,承担各自的社会责任。
<<This study reviews the current development of China’s Internet industry in 2013 to monitor public opinion and analyses the relevant Major events of the sort. It is found that there are still many problems in the production of public opinion,and the existence of irregularities at the time of the government and enterprises in the regulation of public opinion. The healthy development of the industry needs to strike a balance between public opinion in the political,commercial,professional,really making the public opinion as a reliable basis for public decision. Related bodies of Public opinion Industry shall be bound by moral and legal,and assume their social responsibility.
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