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随着微信的飞速发展和普及，近两年，政务微信也在快速崛起。政务微信具有政府性和媒介性双重属性，政务微信传播既是一种传播活动，又是一种行政行为。这些决定了政务微信担负着及时、准确传播公共信息（政府决策信息、突发事件信息、服务信息、宣传信息等），承担一部分政务活动，为人民群众解疑纾难，促进政府与公众的沟通交流等社会责任；而政务微信要很好地担负起以上社会责任，就必须具备服务性、贴近性、及时性、友好性等吸引公众关注、留住公众、不断提升政务微信公信力和影响力的特征，这是政务微信履行社会责任的基础和必然要求。
<<With the Wechat’s rapid popularization，the government Wechat is growing a lot in the past two years. The government Wechat has the double attribute of government and media that means the government Wechat taking the responsibility of information dissemination，public service and communication. And the characteristics of such as friendly，service，closeness to people，timeliness is the necessary conditions of government Wechat to better fulfill their social responsibilities.
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