移动媒体的社会责任此前极少人关注,本文尝试探索一套指标体系和评分方法对其进行考量。本文选择通信运营商作为考核对象,分别从信息生产、提供娱乐、文化传承、协调关系、教育大众五个指标维度进行测量。评价结果显示,总体上,中国移动履责情况最好,中国电信次之,中国联通再次之。三者均能基本履行前四项责任,在教育大众上则低于中等水平。
<<Very few people focus on mobile media’s society responsibility before. This study first time try to develop an index system to evaluate it,takes telecom carriers as research objects,measures five indexes of information production,providing entertainment,cultural inheritance,coordination and education. The results show that China Mobile bestly fulfill the society responsibility,China Telecom comes second,China Unicom comes third. They all basically fulfill the first four responsibilities,but the level of education is below the average.
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