国家级新闻网站作为我国网络新闻界的“航空母舰”,在维持自身发展的同时,应履行更加广泛的社会责任。按照统一建构的新媒体社会责任指标体系,评价分析结果显示,国家级新闻网站履行社会责任总体上表现较好,在不同功能上有待进一步加强,如信息质量差异明显、教育内容不全面、文化传承意识略显淡薄、娱乐功能不够完善、互动活动开展较少且形式单一等问题。因此,国家级新闻网站要增强社会责任,应重视以下几方面:信息生产方面,需要增强新闻原创性和全面性;教育大众方面,需要确立价值标准,引导正确舆论;文化传承方面,需要提升网站文化内涵,培养专业型人才;提供娱乐方面,需要增加娱乐产品的开发与应用;协调关系方面,需要发挥平台作用,实现与公众良性互动。
<<As “the aircraft carrier” in the field of network news in China,national news sites are keeping development. At the same time,they should perform more extensively social responsibility. According to the new media social responsibility index system which is built in our project,the evaluation analysis shows that national news sites are performing their social responsibility at a lower level,and their functions are always missing at a different extent,such as information quality difference is obvious,the education content is not comprehensive,cultural inheritance consciousness is slightly weak,entertainment function is not sound,interactive activity is lack and its form is single,and so on. Therefore,improving strategies to enhance national news websites’ social responsibility are proposed,which contain that they need to strengthen news originality and comprehensiveness in the aspect of information production;establish value standard and guide public opinion correctly in the aspect of education the public;improve site culture connotation and train professional talents in the aspect of cultural heritage;increase the development and application of entertainment products in the aspect of providing entertainment;play platform’s full role to realize virtuous interaction of the public in the aspect of coordinating relationship.
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