随着使用的日益深入,新媒体产生的影响与冲击日益凸显,新媒体社会责任问题被提上议事日程,但相关研究与实践尚远滞后于现实发展。本文力图在厘清新媒体社会责任的概念与研究脉络的基础上,建构新媒体社会责任考量的指标体系,并运用这套指标体系对现有主要的新媒体类型进行考察,发现问题并提供新媒体社会责任建设的思路与方法。
<<With the increasing use of new media,the impact of new media social responsibility issues are on the agenda,but the relevant research and practice is still far behind the reality of development. In this paper,on the basis of defining the concept of new media social responsibility,we constructed the evaluation indicator system about new media social responsibility,and used this set of indicator system for examining the main types of new media. Last of all,we provided a new idea about the construction of new media social responsibilitysystem.
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