Shanghai Expo 2010 is the first registered World Expo held in a developing country under the background of financial crisis. Themed "Better City, Better Life", in the 184 days from May 1 to Oct 31, 2010, Shanghai Expo demonstrated colorful and abundant achievements of the mankind, gathered innovation in science and technology, spread advanced concepts in urban development and discussed harmonious interactions between urban and rural areas, renewed multiple records of the World Expo and created a glorious chapter in the Expo history. Participation the Shanghai World Expo reflects the social responsibility of enterprises. <<