上海交通大学社会调查中心针对中国网民的互联网使用习惯与公共事件传播行为展开电话调查,调查范围覆盖了全国36个城市的1080个样本。基于本调查,本文对不同网民群体之间的行为习惯差异进行比较,并重点考察了网民的互联网使用习惯、公共事件传播行为与社会认同感之间的关系,挖掘中国网民互联网使用习惯与公共事件传播行为背后的心理因素。调查结果显示:在互联网使用习惯方面,66。5%的受访网民主要通过手机上网;超过六成受访网民上网的主要目的是了解新闻、休闲娱乐。在公共事件传播方面,中国网民对于公共事件的关注度较高,参与传播行为的网民比例较高,且传播方式多样。互联网使用习惯与社会认同感关系方面,受访网民的上网时间长短和平均每天使用微信的频率高低与其对社会的认同感评价存在显著负相关关系;对互联网选择倾向性越强的受访网民对社会谐度感知以及社会安全度感知的评价越低。在公共事件传播行为与社会认同感关系方面,在互联网上有公共事件传播行为,尤其是有未经证实消息传播行为的网民群体社会认同感较低。
<<The Social Survey Center of Shanghai Jiaotong University conducted a nationwide telephone survey with the sample of 1080 Chinese netizens from 36 cities,so as to learn about the Chinese netizens’ internet use and information transmission behaviors in public events. We compared the behavior differences between various groups of Chinese netizens,and placed emphasis on the relationship between internet usage,information sharing behavior in public events,and social identification of Chinese netizens. The survey results show that 66.5% of the respondents use mobile phones to access the internet,and the main purpose of internet use is for news and entertainment. The survey results also show that Chinese netizens are concerned about public events and a high proportion of respondents have shared information via various ways in public events. Further research found that the time spent online and social identification were negatively correlated,and the frequency of use of Weixin and social identification are also negatively correlated. It was also found that netizens who have more internet exposure have a lower perception of social harmony and social safety. Besides,netizens who have shared unconfirmed information about public events have a lower perception of social identification.
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