公共卫生类舆情事件涉及医疗、食品安全、环境等多项领域,成为关系国家和社会民生的重要问题。上海交通大学舆情研究实验室选取2011~2013年影响较大的547件公共卫生类舆情事件样本进行统计和分析。研究发现2013年公共卫生类舆情事件多为负面事件;东部为舆情高发地区。报纸、网络新闻成为重要的首曝媒介,医疗和食品安全舆情事件首曝媒体以传统媒体为主,环境舆情事件以新媒体为主。舆情时间普遍持续在1周以内和1~2周。地方政府和国家部委成为主要干预主体,干预力度较高;地方政府成为主要信息发布主体,接受媒体访问是最主要的信息发布方式。医患暴力冲突、“雾霾”“转基因食品”成为公共卫生类舆情热点话题。
<<The public opinion on public health involves a number of areas,such as medical care,food safety,environment,and so on,and it is related to our country development and people’s livelihood. Through a longitudinal study of a total of 547 public heath events from 2011 to 2013 that produced great impact,it was found that most public health events are negative in nature;the eastern region is the high prevalence area of public health events. Newspapers and online news are the main first-exposure media for public health opinion. The first-exposure media for medical care and food safety public health events were mainly the traditional media,while the first-exposure media for environment public health events are mainly the new media. A majority of public health events last less than two weeks. The key intervention subjects are the local governments and national ministries;the key subjects of news release are the local governments. The doctor-patient conflict,haze,and genetically modified food were the hottest issues of the public health events in 2013.
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