The global economy is still in its slow recovery while China’s economy is in its restructuring. The development of elderly products industry can address the constant needs of an aging population with efficient and timely supply，help to promote China’s economic restructuring，stabilize economic growth and increase potential for development，and bring opportunities for the world economy. China’s industry of elderly products has great potential with increasing market demand and expanding market supply. But overall，the market demand and supply have not yet formed an effective “resonance”，with some emerging problems in both internal and external environments of the industry. The government should conduct further researches on and formulate long-term development plans，and introduce strong supporting policies；accelerate the establishment of long-term care security system，and increase rigid demand of older persons；optimize development environment of the industry，and stimulate vitality of enterprises；implement the strategy to boost the industry with technology，and enhance corporate core competencies；foster and support leading enterprises，and make every effort to create national brands；implement the platform strategy，and build an integrated platform of researching，producing and marketing.