随着互联网技术和移动终端设备的广泛使用,借助网络实现资金支付、融通和信息中介服务的互联网金融飞速发展。作为其重要分支的互联网“宝”类产品则凭借其操作简便、收益可观、用途广泛的优势,自诞生以来就赢得了投资者的青睐,以余额宝、理财通、零钱宝等为代表的产品快速涌现并迅速发展壮大。在对互联网“宝”类产品的业务本质进行界定,简单分析其发展历程、成功要素、影响程度及面临挑战的基础上,本报告通过严密的评价指标体系和翔实的客观数据资料,对互联网“宝”类理财产品进行了量化评价,使投资者在明了其发展趋势的基础上更加深入地认识产品之间的细微差别,以便更好地做出相关投资决策。而在综合收益能力、服务能力、平台影响力以及产品认知度四项指标之后,阿里余额宝凭借其出色的服务能力、广泛的平台影响力以及投资者的高度认可,在参评互联网“宝”类产品中占据了综合能力榜首位置。
<<Along with broad applications of internet technology and mobile devices,internet-based finance,i.e. on-line payment,information intermediate service has entered a boosting era. Thence,being simple,profitable and payable,the internet-based liquidity management products(Often referred to as “Baobaos”),represented by Yu’ebao,Licaitong and Lingqianbao,have gained wide recognition and rapid expansion. In order to assist investors to better understand the development and differences of “Baobaos”,so as to make better investment decisions,Baobaos’ development process,success factors,external influence and challenges have been briefly analyzed;while rigorous evaluation system and objective data based quantitative evaluation have been made. It is found that,Ali Yu’ebao dwarfs other competitors in the comprehensive assessment of profitability,service capabilities,platform influence and investor recognition.
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