近年来,伴随着电子商务迅猛发展而蓬勃兴起的互联网金融对传统商业银行的挑战越来越大,一个全新的金融时代正在渐行渐近。本报告在分析网络金融的几种模式和国内银行对网络金融模式探索的基础上,提出了商业银行的应对策略,即以开放平等姿态和互联网平台创新合作的方式、内容和范围;致力于打造属于银行的各类平台来获得客户、信息和业务;抓住移动金融发展趋势抢占移动金融业务蓝海;依托互联网打造真正意义上的网络银行;探索银行产品和服务虚拟化,为未来信息化银行布局。
<<recently,with the development of e-commence,internet finance is growing rapidly and has been changeling traditional banking industry. In this chapter,we analyze several major forms of internet finance and commercial banks’ engagement in applying internet and information technology to serving customers. On top of that,we summarize several strategies that commercial banks should adopt in order to deal with challenges and provide better service to their customers,such as to cooperate with internet finance companies,to launch their own platform to collect information and attract new customers,to make more investment in mobile finance,etc.
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