Under the accelerated technological innovation and the spread of civilian cultural trend，a wave booms in both capital and venture markets by internet finance. As the main participants，traditional financial institutions and Internet companies through the channels，credit，pricing，regulation，make a variety of Internet business models such as the third-party payment，all the chips，P2P lending network of small loans，insurance and fund. As the supporting financial regulation measures rolling out，there are lots of investment opportunities in the area of the Internet and mobile Internet industry which have the advantage of landed.