本报告尝试应用经济学、金融学、管理学的相关理论,对互联网金融的微观机制、产业组织和宏观影响进行分析。互联网金融的价值创造可以由“长尾理论”来解释,但由于网络效应,互联网企业容易形成紧密型寡头垄断。根据产业组织理论SCP(结构—行为—绩效)的模型分析,互联网金融面临政策的不确定性,内部产业竞争激烈,会对传统金融机构造成冲击,从长期来看将会降低金融服务的成本。在宏观上,互联网金融可能改变货币政策的传导渠道和家庭资产的配置。
<<This chapter attempts to utilize economic theory to analyze the micro mechanism,industrial organization and macro impact of internet finance. The value creation can be explained by fat tail theory;however,Internet companies tend to form oligopoly market due to network effects. According to SCP model,since it is under policy uncertainty and intense competition,internet finance industry will shock the traditional financial sector,and finally lower the cost of financial service. Aggregately,Internet finance would shift the monetary policy transformation channel and household asset location.
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